LU Policy Number: MK. 001
Effective Date: 2/25/2015
Approval Date: 3/4/2015
Revised Date: N/A
Purpose: Set out the role and responsibilities of Marketing Department with regards to all internal communication channels within and outside the University
Additional Authority: N/A
Scope: The University community (Faculty, Staff, and Students)
Approval Authority: Provost/EVPAA
Responsible Authority: Marketing
Internal Communications Policy
The Marketing Department is responsible for publishing internal communications to the LIFE community. To ensure that Internal Communications are both effective and efficient vehicles to share important and/or critical information with the LIFE community, the University must be strategic regarding both the content and frequency of this method of communication.
This outreach can take the form of a:
Daily LIFE Wire—priority information targeted to a specific audience (students, faculty, staff) that is sent immediately or scheduled for an appropriate date determined by the Marketing Department. This type of communication is for urgent and/or high-priority announcements only, and the decision about the use of this type of communication is solely at the discretion of the Marketing Department. Submissions must be sent to LIFENews@LIFE.edu.
LIFE News & Events / FacStaff News & Events—online “articles” that appear on the LIFE.edu website and are highlighted in a weekly email to the two audiences. Any announcement or official Life University event can be communicated through this vehicle. Submissions must be sent to LIFENews@LIFE.edu.
PowerPoint Slide in Socrates Café—four screens in the café show rotating slides for announcements and official Life University events. PowerPoint slides must be created by you and submitted to LIFENews@LIFE.edu for approval.
PowerPoint Slide in CCE/CGUS/LRC/Harris Center buildings—the screens in each of these buildings show rotating slides only for a limited number of specific announcements and events. The Marketing Department has sole discretion for which announcements and events can be displayed on these monitors, the parameters of which have been dictated by the Executive Office.
Facebook—all announcements and official Life University events are entitled to one Facebook posting on a Life University page. Multiple listings are at the sole discretion of the Marketing Department. Submissions must be sent to LIFENews@LIFE.edu.
Life University Calendar—the various departments are responsible for posting the events that they run.
When requesting any of these options, please take note of the following guidelines:
Submissions for student events must be accompanied by approval of Student Services prior to posting in any vehicle.
Submissions for LIFE News & Events / FacStaff News & Events must be received by 5:00 p.m. on Friday in order to guarantee posting in the following Monday’s edition.
Every accommodation will be made to posting a Facebook announcement on your requested day. However, certain other announcements and the quantity of scheduled posts on a certain day may take priority and necessitate posting on an alternate date. If a potential conflict arises, the Marketing Department will contact you and discuss an alternate date.