LU Policy Number: MK.002
Effective Date: 2/25/2015
Approval Date: 3/4/2015
Revised Date: N/A
Purpose: Lays out the guidelines and procedures for submission of marketing projects
Additional Authority: N/A
Scope: All Employees(Faculties and Staf) and Students of Life University
Approval Authority: Provost/EVPAA
Responsible Authority: Marketing
Project Submission Policy
For submitting projects to the Life University Marketing Department at www.LIFE.edu/Marketing, below is a brief synopsis of the steps involved
to get your project from concept to finished product:
Preparation—finalizing the details of your project, event, announcement, etc. These parameters include, but are not necessarily limited to, type of piece you need (postcard, flyer, brochure, etc.), date, time, location, timeframe for promotion, and expected delivery date of finalized materials.
Submit Request—utilizing the Marketing website portal at www.LIFE.edu/Marketing, submit your request and include all collateral information.
Assignment of Your Project Coordinator—a representative from the Marketing Department will be assigned to handle your request and will be in touch with you within two business days of your submission.
Delivery of Text and Copy—submit the content portion in a Word document to your Project Coordinator.
Receipt of Edited Content—you will receive your edited content within three to five days, which will adhere to Life University Style Guidelines and include the writing expertise of our communications staff.
Approval of Content—you sign off on the edited content, which gets the project to the design phase.
First Proof—you will receive two to three design concepts within five to seven days of content approval. You will select the design you want and offer any changes or edits.
Final Proof—you will receive a final proof within five days of returning changes and edits to the first round of proofs. THERE WILL BE NO MORE CHANGES OR REVIEWS AT THIS STAGE.
Final Product Delivery—your finished product will be delivered directly to you in the appropriate manner (printed pieces, emailed files, etc.)
If you have any questions regarding any policies or information contained in this document, please contact the Marketing Department at (770) 426-2900.
The Life University Marketing Department looks forward to working with you and meeting all your marketing and communications needs.