Apr 16, 2024  
2018-2019 Academic Catalog 
    
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2018-2019 Academic Catalog [ARCHIVED CATALOG]

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MKT 410 - Integrated Marketing Communication

Prerequisite: MKT 301 
Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication through the marketing mix (4 Ps - Product, Price, Promotion, Place/Distribution). Coordination through promotional activities of advertising, sales promotion, public relations and personal selling to create a clear and consistent message while maximizing the impact through communication of a product or service.


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