Jan 27, 2023  
2021-2022 Academic Catalog 
    
2021-2022 Academic Catalog [ARCHIVED CATALOG]

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MKT 360 - Advertising and Product Branding


(5-0-5)
Prerequisite: MKT 301 
Amongst multi-disciplinary courses, advertising stands out eminently. Advertising borrows from several disciplines: the arts, social sciences, and business. The course covers advertising design, copywriting, selection of media, analysis of cost-effectiveness of advertising, and Internet advertising techniques.



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