Jan 27, 2023  
2021-2022 Academic Catalog 
    
2021-2022 Academic Catalog [ARCHIVED CATALOG]

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MKT 350 - Strategies Buying Behavior


5-0-5
Strategies and buying behavior aim at both market expansion and penetration. In the absence of a well-formulated strategy, firms would flounder in the face of exterminating competition. A thorough understanding of buyer behavior borrowing concepts from the social sciences is quintessential and the course attempts to import this valuable education.



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