|
LU Policy Number: MK. 001
Effective Date: 2/25/2015
Approval Date: 3/4/2015
Revised Date: 05/09/2023
Revision Approval Date: 05/09/2023
Purpose: Set out the role and responsibilities of Marketing Department with regards to all internal communication channels within and outside the University
Additional Authority: N/A
Scope: The University community (Faculty, Staff, and Students)
Approval Authority: Provost/EVPAA
Responsible Authority: Marketing
Definitions: N/A
Policy Title
Web And Internal Communications Policy
Policy Statement
Web Policy
Those submitting web projects should expect 5-10 business days per page of design and development. The actual number of days will depend on the amount and type of content, the features requested, whether the page is new or an update and whether it is part of an existing or new site. Once the scope is discussed with Marketing a more accurate timeline will be set.
Internal Communications Policy
The Marketing Department is responsible for publishing internal communications to the Life University (Life U) community. To ensure that Internal Communications are both effective and efficient vehicles to share important and/or critical information with the Life U community, the University must be strategic regarding both the content and frequency of this method of communication. Life U takes steps to ensure that you are not overrun with messages from us. Your student and or faculty/staff email address is oftentimes the only way we can convey important messages to you. It is advisable that you check your email frequently and that you read your Life U News & Events newsletters and Daily Life U Wires as they come out.
This internal communications outreach can take the form of a:
Daily Life U Wire
Priority information targeted to a specific audience (students, faculty, staff) that is sent immediately or scheduled for an appropriate date determined by the Marketing Department. This type of communication is primarily for urgent and/or high-priority announcements, and the decision about the use of this type of communication is solely at the discretion of the Marketing Department. Submissions must be sent to lifenews@life.edu.
Life U News & Events/FacStaff News & Events
Online “articles” that appear on the living.life.edu website (a one-stop-shop for all news, events, press releases and more for the University) and are highlighted in a weekly email to the two audiences Monday morning (or Tuesday if there is an observed Monday holiday). Any announcement or official Life University event can be communicated through this vehicle. Submissions must be sent to lifenews@life.edu.
Please Note: Life U News & Events is only sent out when students are on campus during regular school weeks.
PowerPoint Slide in Socrates Café
Four screens in the café show rotating slides for announcements and official Life University events. PowerPoint slides must be created by you and submitted to lifenews@life.edu for approval.
PowerPoint Slide in CCE/CGUS/LRC/Harris Center buildings
The screens in each of these buildings show rotating slides only for a limited number of specific announcements and events. The Marketing Department has sole discretion for which announcements and events can be displayed on these monitors, the parameters of which have been dictated by the Executive Office.
Facebook and Additional Social Media Channels
All announcements and official Life University events are entitled to one Facebook or additional social media channel posting on an official Life University social account. Multiple listings are at the sole discretion of the Marketing Department. Submissions must be sent to lifenews@life.edu.
Life University Calendar
The various departments are responsible for posting the events that they run; however, if you do not have access to calendar submission, those items can be sent to lifenews@life.edu.
When requesting any of these options, please take note of the following guidelines:
▪ Submissions for student events must be accompanied by approval of Student Affairs prior to posting in any medium.
▪ Submissions for Life U News & Events / FacStaff News & Events must be received by 2:00 p.m. on Friday in order to guarantee posting in the following Monday’s edition. Exceptions can be made at the discretion of the Marketing Department.
▪ Every accommodation will be made to posting a social media announcement on your requested day. However, certain other announcements and the quantity of scheduled posts on a certain day may take priority and necessitate posting on an alternate date. If a potential conflict arises, the Marketing Department will contact you and discuss an alternate date.
Procedure(s)
N/A
Other Notes
N/A
|