May 20, 2022  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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MKT 320 - Entrepreneurship and Social Media


(5-0-5)
Prerequisite: CIM 101 
This course will examine entrepreneurship and the use of social media as a catalyst for new business ventures, providing an interactive marketing tool and medium for social, non-profit and for-profit entrepreneurs. The students will analyze various written sources, models and case studies for increasing creativity and marketing effectiveness and efficiency; strategies for evaluating and planning websites; and how to use social media blogs, news releases, podcasts and viral marketing to reach the end-user (consumer) of their chosen service or product. Achieving positive customer relationships that are continuous is the goal for successful entrepreneurs.



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