Apr 23, 2024  
2018-2019 Academic Catalog 
    
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2018-2019 Academic Catalog [ARCHIVED CATALOG]

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MKT 370 - Sports Marketing

Prerequisite: BSN 101 
The Sports Marketing course provides an overview of the principles and practices of promotions and marketing in the sports industry. Topics include sports marketing planning, market segmentation and identification of the target market, sport marketing mix and sponsorship.


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