May 20, 2022  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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MGT 407 - Public Relations


(5-0-5)
Prerequisite: MKT 301 
This course provides an understanding of the profession, the practice and process of public relations as it relates to influencing public opinion, publicity, communication with critical publics (employees, communities, media, investors), and organizational decision making.



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