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Dec 22, 2024
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MKT 320 - Entrepreneurship and Social Media
(5-0-5)
Prerequisite: CIM 101
This course will examine entrepreneurship and the use of social media as a catalyst for new business ventures, providing an interactive marketing tool and medium for social, non-profit and for-profit entrepreneurs. The students will analyze various written sources, models and case studies for increasing creativity and marketing effectiveness and efficiency; strategies for evaluating and planning websites; and how to use social media blogs, news releases, podcasts and viral marketing to reach the end-user (consumer) of their chosen service or product. Achieving positive customer relationships that are continuous is the goal for successful entrepreneurs.
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