Apr 20, 2024  
2017-2018 Academic Catalog 
    
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2017-2018 Academic Catalog [ARCHIVED CATALOG]

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MKT 370 - Sports Marketing

(Prerequisite: BSN 101 )
The Sports Marketing course provides an overview of the principles and practices of promotions and marketing in the sports industry. Topics include sports marketing planning, market segmentation and identification of the target market, sport marketing mix and sponsorship.


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