Dec 21, 2024  
2024-2025 Academic Catalog 
    
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2024-2025 Academic Catalog
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SBM 330 - Sustainable Marketing and Consumer Behavior

(5-0-5)

Prerequisite: MKT 301  

This course investigates sustainable marketing strategies and how consumer behavior influences them. Building brands that align with ethical and ecological values will be the focus. 


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