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Dec 22, 2024
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MKT 340 - Marketing Research
(5-0-5)
Prerequisite: MKT 301
This Marketing Research course provides an interactive experience for students to act as a marketing researcher, to learn about the marketing research process and to gain an understanding of these steps. A uniform case study is used to give students an opportunity to define their problem, collect their data, analyze the data, and either prove or disprove their hypothesis. SPSS, a statistical software widely used in the marketing research industry today, is included to aid students in analyzing their data.
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