Apr 19, 2024  
2022-2023 Academic Catalog 
    
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2022-2023 Academic Catalog [ARCHIVED CATALOG]

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MKT 370 - Sports Marketing

3-0-3
Prerequisite: BSN 101  
The Sports Marketing course provides an overview of the principles and practices of promotions and marketing in the sports industry. Topics include sports marketing planning, market segmentation and identification of the target market, sport marketing mix and sponsorship.


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