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Nov 24, 2024
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MBUS 5700 - Marketing management
(5-0-5)
Prerequisites: MBUS 5100 , MBUS 5200 , MBUS 5300
This course focuses how to design and implement the best combination of marketing efforts to carry out a firm’s strategy in its target markets. Marketing involves planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It starts with identifying and measuring consumers’ needs and wants, evaluating the competitive environment, selecting the most appropriate customer targets and developing marketing strategy and implementation plan to satisfy consumers’ needs
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