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Nov 23, 2025
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MBUS 6610 - Marketing Data Analysis and Research
(5-0-5)
Prerequisites: MBUS 5400
This course provides methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and “storytelling” for clients and management, as well as the ethics associated with data collection and privacy.
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